Selling to nerds
Ok, so you’re one of the big 3 phone companies in Japan. You’ve set up a stall in Akihabara train station – Akihabara being the Otaku (geek) Mecca of Tokyo. How do you effectively market these phones? Robots and cute girls in PVC outfits – that’s how. Boom! Job done.
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December 11, 2009 at 7:14 am
Much as I like robots, cute girls and wipe clean surfaces, the combination of all three at the same time is just overly flamboyant and wasteful.